- Category: InCommN Almanac
- Published on Monday, August 11, 2014
- Written by Daniel Lieberman
- Hits: 151
"A good many things go around in the dark besides Santa Claus."
—Herbert Hoover, American president, born August 10, 1874
"(Part 1,2) The notion that musicians face problems that are local and specialized is wrong; the majority of musicians around the world face the same problems. This creates the opportunity for a universal solution.
"(Part 3) Actually, there is only one problem to be identified: the false belief that the ways we obtain knowledge and do business are still the same like in the past. Things have changed and the problem is our resistance to change."
"(Part 4) Exploring Marshall McLuhan’s ‘Medium is the Message’, we currently use labels and technology companies as our main Medium to solve business problems, while music academies and blogs serve the purpose of the Medium for obtaining knowledge. These Mediums offered a lot in the past, but they create an outdated ecosystem for musicians today, failing to solve our problems efficiently."